Brand News
Columnist Bernie Delinski was pondering semantics when a reader posed the question whether the term “brand-new” was redundant. For if something is new, why does it need a qualifier in front of it? Is it then newer than new? Mr. Delinski turned to Answers.com to see how the site defined the term. He also checked out an alternate spelling, “bran-new,” which reminds me of a fiber cereal, but actually is an alternate spelling of the same term found in Webster’s 1913 Dictionary. With some further investigation, Delinski found that spelling was used in 1700s and 1800s literature, including the description of a "bran-new Barlow knife" in Mark Twain's "Huckleberry Finn."
Speaking of brand-new, Answers.com’s first ever edition of its blogger newsletter went out last week. A mention was made by at least one blogger, BudiPetra, who said it has “smart” positioning as the
“very first blogger newsletter.”
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