Friday, November 24, 2006

Turkey day trivia ... courtesy of

This week’s edition is being brought to you a couple of days early because of the Thanksgiving weekend. Speaking of which, do you know what the most popular pastime is the night before Thanksgiving? Nope, it’s not preparing the stuffing or fowl for the next day’s festivities. It’s drinking!
In the Niagara Gazette, Kevin Purdy sources which states that Thanksgiving eve is one of the busiest nights out in the northeastern United States for drinking and socializing. Hope this doesn’t effect anyone here on turkey day if they do participate in the, um, tradition.

This week, made an appearance in a major newspaper, albeit the mention was a bit dubious. Bruce Horovitz in USA Today paints an ugly picture of marketers scheming and cheating to get in front of children for the holiday season. Out of the six dodgy strategies marketers use, he names one as “Bus Radio” (calling it a strategy seems like a stretch). Who would participate in this wretched scheme? Well, Bus Radio founder Michael Yanoff wouldn’t name any of their advertisers, except for (Ironically, I felt “thrown under the bus” when I saw us mentioned). Now, here is where you can interpret the story in one of two ways. Either readers will see us as guilty by association (even though we don’t sell toys) or they will see that Bus Radio mentioned our name because we are an altruistic company that is above reproach.

The big news for the company, however, was the partnership with Yahoo! Answers. The story was picked up on the wires and then written and blogged about across the mediascape. A sampling of some of these mentions are below:

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