Friday, December 29, 2006

AnswerTips gets a warm welcome out the gate

Just as the holiday weekend was gearing up, an article praising the technology and functionality of AnswerTips appeared in a well known blog, CleverClogs. Jay B., who first sent word of this story out, wrote:

I first noticed this beautifully written blog entry (well, of course it’s about us) and was delighted to see a blogger getting excited about AnswerTips…even before we launched it as an offering on the site. But even more exciting — Gil and Michal are now officially Technorati tags! What’s also nice is that this is a serious blogger; Google page rank of 4, which is rare for a blog. As soon as we get this page up there, Liz will be spending a lot of time getting people like this hooked on AnswerTips…

So it looks like we can look forward to more positive press in the New Year about AnswerTips …

An article apropos of the season, came to the defense of the often heckled confection, the fruit cake. The author, Jean Clements, said that in Canada fruit cake was the traditional wedding cake. Whether the guests minded, she doesn’t mention, but she does say that all the information you would ever want to know about fruit cakes can be found at

There were several notable deaths in the news this week, and was repeatedly one place reporters turned when they needed biographical information. Poynter Online, a web resource for journalists, even pointed reporters toward for information on a foiled assassination attempt on former president Gerald Ford. Some album information on the “Hardest Working Man in Show Business” appeared on Ochblog.


AP writer Jake Coyle wrote a story about the Whimsical and Weird Websites of 2006. blufr made the cut. The story has been reprinted in Austin 360 and The Lexington Herald.

Blufr also made another list this week. Bob Stumpel put together a list of games he feels are going to be part of the Web 3.0 phenomenon, and blufr ranked again.

Hope you all enjoy your New Year’s celebration.

Friday, December 22, 2006

Stories on Staffers

Many staffers at had interviews appear in the news this week. Rob Formentin had a story in iMedia that explained why advertisers should put their dollars down on Jeff Cutler, Bruce Smith and Chris Witten had a lunch meeting with John Blossom that turned into an article on FAQ Farm and viability of WikiAnswers.

Jacob Shwirtz has also been getting some attention this week thanks to his video and fancy footwork. “Where in Israel is Jacob?” is currently listed in as the #10 - Most Viewed (This Week) - Travel & Places - English on YouTube. The video has also been showing on a number of blogs. Just a partial list is below: is often used as a new source, but this week blufr also proved to be a mouth of authority. In the Winnipeg Free Press, blufr trivia helped answer why the sport of hockey is also known as curling.

On a final note, there’s a blogger in San Francisco whose into the spirit — not the holiday spirit, but the spirit of champagne. And he tells his readers that before they pop some tops off the bubbly, they should check out information about this libation on

Friday, December 15, 2006 is a featured search this month was nominated as the “Featured Search Engine” for the month of December on Internet Marketing Monitor. As the site says, “Most search engines help people find websites. Sure… we use them to find information. But, for the most part, we're looking for sources of knowledge when we use a search engine.” That’s where steps in. “Unlike a lot of other search engines, doesn't point users to the information… it brings the information to you.”

Investor Ashkan Karbasfrooshan reiterated again on Seeking Alpha that he has a soft spot for, and will continue to hold his shares in the stock. You can see what he originally wrote about on Nov, 8. on his blog at

And of course, provided the relevant, authoritative information that journalists depend on when piecing their stories together. This week, supplied information on proper ping-pong ball grips, the history of hockey, and when the peanut butter and jelly sandwich was first referenced in print. A marketer for also gave credit in a press release for helping define the word “savings” — something in scant supply at the holiday season.

blufr got another nod of approval from the education and reference folks this week. The Essex Library Association in Connecticut linked the game on their site, calling it “a trivia quiz to help pass the time during a slow moment with Uncle Homer and Aunt Millie til the next wave of turkey gravy is ready.”

Tech programmer, Ravishankar Shrivastava, likes blufr so much he actually posted the code so readers could add it to their own site … way!

Friday, December 8, 2006 at iMedia

Robert Formentin brought in a great article about this week during his time out at iMedia.

Reporter Kevin Ryan of iMedia Connection wrote an article that highlighted how is different from the competition and why advertisers should place their ads on the site.

The Columbus Dispatch has an interesting column where they invite users to submit questions and then answer them one a month. Seems that is often the source for these answers.
This month, supplied the facts about when Christmas lights first became popular both inside the home and out.

In education, our friend Alan November inspired blogger Ken Ronkowitz to mention us after presenting his workshop last week. Alan gave the group his usual spiel: beware of search and use

Know that Russian ex-spy who was poisoned? It was polonium. What’s polonium? Dallas Morning News gives us kudos for being able to define the extremely rare — and dangerous — element.

The Gadget Guide, which explains the terms behind the technology, has been receiving its own fair amount of press, as well. Tech Whack picked up the press release and Liz has had success encouraging bloggers to review the page.


Stan Carthage lists all he’s learned from blufr … it’s so smart!

Friday, December 1, 2006

Questions swirl over who will rule answers space

This week, had a slew of press mentions from the demise of Google Answers. The partnership the company has with Yahoo! Answers received many favorable mentions. The specifics of the story were mentioned everywhere from major newspapers like USA Today to online blogs, like ContentBlogger. One story from TechNews World prominently features comments from's own Bruce Smith.

An old blogger friend, CU Online, who has been known to repost material from the Teacher Toolkit newsletter was up to it again this week. She reprinted content from the November 26th newsletter on both blufr and on our graphic organizer, Research Right. Mobile Answers got some press of its own in the education community. Steve Demb mentioned MobileAnswers as a valuable tool for teachers during his K-12 Online Conference presentation on mobile learning resources.


Perhaps this guy should be writing copy for blufr. On his corporate blog, he states, “blufr is a trivia question game. More fun than playing board games with your teenage children ("what's a board game?"), more addictive than cannabis, more informative than the nine o'clock news, playing Blufr is better for your career than suicide and better for your verbal skills than a total laryngectomy.”

Another witty write up on the blogs this week challenges users: I bet you can’t just click one.

Friday, November 24, 2006

Turkey day trivia ... courtesy of

This week’s edition is being brought to you a couple of days early because of the Thanksgiving weekend. Speaking of which, do you know what the most popular pastime is the night before Thanksgiving? Nope, it’s not preparing the stuffing or fowl for the next day’s festivities. It’s drinking!
In the Niagara Gazette, Kevin Purdy sources which states that Thanksgiving eve is one of the busiest nights out in the northeastern United States for drinking and socializing. Hope this doesn’t effect anyone here on turkey day if they do participate in the, um, tradition.

This week, made an appearance in a major newspaper, albeit the mention was a bit dubious. Bruce Horovitz in USA Today paints an ugly picture of marketers scheming and cheating to get in front of children for the holiday season. Out of the six dodgy strategies marketers use, he names one as “Bus Radio” (calling it a strategy seems like a stretch). Who would participate in this wretched scheme? Well, Bus Radio founder Michael Yanoff wouldn’t name any of their advertisers, except for (Ironically, I felt “thrown under the bus” when I saw us mentioned). Now, here is where you can interpret the story in one of two ways. Either readers will see us as guilty by association (even though we don’t sell toys) or they will see that Bus Radio mentioned our name because we are an altruistic company that is above reproach.

The big news for the company, however, was the partnership with Yahoo! Answers. The story was picked up on the wires and then written and blogged about across the mediascape. A sampling of some of these mentions are below:

Friday, November 17, 2006

Wikipedia is an authoritative source ... way or no way?

Everyone has their own opinion, and nowhere is that more evident than in the press. Exhibit A:
Some articles hype as better than Wikipedia, and some don’t. Tessa Wegert writing for ClickZ started her article by saying, “If your idea of a comprehensive research site is Wikipedia, you might want to familiarize yourself with” (The article also gives props to blufr and challenges marketers to use it in a creative way for their campaigns.) Bambi Francisco, however, points out that while Wikipedia updated Milton Friedman’s biography on the day of his death, did not.

There were some late-to-the-party articles also floating around this week. Last week’s acquisition of FAQ Farm was mentioned in WriteNews and the month old deal with The New York Times appeared in RedOrbit – check out their tagline, “breaking news.”

In the blog world this week a researcher did some research on research sites and named as a “worthy tool.” We got a similar mention as a “neat” reference tool from Alan Le.


Did you know that blufr is ranked #2 for Most Popular Web 2.0 Apps? It is and blogger hotgirlswearsunglasses finds no shame in mentioning that she wastes the company’s time by playing the addictive trivia game. Another fan believes blufr is the answer to conversation lulls and Phyllis also gave blufr a shout out this week as her favorite site.

Friday, October 27, 2006

CBS Partnership dominates headlines

News of the partnership with CBS definitely dominated the headlines for this week. Many of the mentions were basic reprints of the original press release. These popped up in publications like Media Week to Tech Web. Very few reporters did any actual reporting it seems on the partnership with the news media giant. One exception, however, was Joe Lewis for Web Pro News who at least took the time to comment, “The days of sitting around the television as a family and watching the nightly news are over. People not only want to be informed, they want to be involved in the information gathering process.”

Among the commentary and analysis that was made over the media deal, most of it came from bloggers. The writer of Editor Weblog noted that the move by CBS and NY Times to add AnswerTips provides readers with a “
more thorough and informative news experience that only the virtually infinite space and interconnectivity of the Web allows.” Other mentions were seen on Convergence Culture.

Elsewhere, our friend Allen November brought some positive press our way again. Speaking to a school group in Canada, Allen demonstrated how a search for Martin Luther King on Google brings up a pro-Nazi webpage as the top result. November concluded his presentation by stating that students need to search out “authoritative sources on sites such as and be vigilant when it comes to identifying websites.” Thanks, Allen.

In the education category, there were also a great blog from a teacher who uses blufr in his classroom. The Reflective Teacher wrote that blufr is not only educational, but more importantly, fun for his students. He also gives kudos to the fact that “
no matter whether you answer correctly or incorrectly, the site gives you a little more information about the answer.”

There were also a couple of journalists spotted citing info from Answers this week. One columnist in
inserted our definition of junk food while contemplating the debate over whether to tax Twinkies and Twizzlers. Another article from
in Western Mass., used to find the weight of a surprise calf that was born to a Brahma cow who hid the pregnancy from the farm’s owners.

Friday, October 20, 2006

Slight surge in stock rides recent press

This week, things are looking up – that is for ANSW stock. After being promoted as an Add-on for Internet Explorer 7 by Microsoft, reports started hitting the circuits that our stock was up by 14.7 percent on Wednesday, and as much as 21 percent on Thursday.

Other positive press will hopefully buoy the price. In particular, Information Today awarded with the “Top Information Service” People’s Choice Award for 2006. The announcement said that “Information Today's audience recognized the benefits of's approach with comments like: ‘One click, one site, fast, free access to quality sources integrated on one page per topic, and ‘Thorough, user-friendly and most of all: fast and easy!’ also received an Honorable Mention in the contest as a “Top Social Networking Tool.”

Another warm, fuzzy mention came from a blog called Hidden Business Treasures. In the post, they call “a great way to get specific and trusted information more quickly than you can from Google.”

Blufr also got its due this week when AskMen named it as one of the “Best and Coolest Sites Around.” The writers said about the trivia game that it is “highly addictive, I spent an hour going through some of the questions. It's fun and you might just learn something new!”

BTW – at the markets’ close, the stock price was $13.90

Friday, October 13, 2006

1-Click Answers and site receive praise

In the Kudos category this week, there are two in particular to report: A British firm nominated as one of the Best Search Engines on the Web. The final winner will be decided by the masses. Go by the site to cast your vote.

The other recipient of unbridled praise was 1-Click Answers. Upon reviewing the product, Soft32Download said “we were impressed by the quality and cleanliness of your program.” They gave it a 5-star rating and a 100% Clean and Safe to install award."

A couple of education publications are also applauding our efforts. In their September newsletter, the Association of American Teachers told readers that “gives your students instant access to the reference materials they need for papers and research.” They also encouraged educators to take advantage of our free poster center.

Another educator found the content of our last Teacher Toolkit newsletter so compelling that she reprinted part of it on her blog, CU Online. FYI -- the teacher newsletter began offering lesson plan ideas for each topic area. It will be interesting to see if this blogger (who appears on blog list) posts next week’s content, as well. was also cited as a source in a few news articles this week. Alice Hill, of Real Tech News, provided her readers with a history of the Automat courtesy of It seems a modern-day Automat recently opened in New York City. The members of the Manhattan office (and those visiting from Israel) can go by St. Mark’s Place if they’d like lunch via the coin-operated vending machines.

A columnist, Rich Campbell, also used to define a SLAPP lawsuit. Seems an ambitious real-estate developer brought one against a woman simply for showing up at town meetings to voice her opposition to his proposed plan. Nineteen other defendants were named in the grievance.

Elsewhere, a staff intern at The Daily News relied on to tell readers what My Space is all about. I’m not quite sure why the reporter didn’t just go to the About Us link on My Space, but I won’t complain.

Friday, October 6, 2006 cited as a safe source in education magazine

As the Marketing Department prepares itself for the Cyber Safety Summit in Sacramento Calif., Edutopia Magazine (put out by the George Lucas Educational Foundation) published a great article that touted as better Google: Read, “Online On Alert.”

There were also some nice television spots that circulated this week on NBC and ABC. Most of the segments are a short overview of who we are and what we do, with a focus on 1-Click Answers. You can view them at the link below (be warned that I had trouble viewing these with Firefox):

Another nice article (missed last week) comes from a blogger for Master NewsMedia. It’s a great story on the value of putting content in context. The reporter names us and our deal with the NYTimes as a model example.

Otherwise, around the Web, there were several reporters who sourced for information used in their articles.

Friday, September 29, 2006

Compared to last week, the buzz over the NYTimes deal has seemed to quiet down. One notable exception, however, was an extensive article in Info Today, featuring our own Jeff Cutler. Other worthy mentions this week came from blogs. Garett Rogers on ZDNet pointed out that is one of his top choices when it comes to buying targeted ads on sites. The author of “Grin and Barrett” ponders whether the day he found out about will be as memorable as other important days in history. Buttresses Reference Content - USA
... Now it has added a selection of sources from (, the collector of authoritative, branded, traditional reference sources which ...

Don't be a click fraud victim: Two easy steps

... For my "blood pressure monitor" example, the tool recommends sites like,, and many more — great candidates for my ads.

Grin and Barrett – Blog

I remember where I was when the space shuttle crashed, when the twin towers were hit and where I was when I learned about Google. I wonder if I’ll remember I was walking around the exhibitors at my conference last week when I learned about